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'CMT Outlaws' Featuring JAMES HETFIELD To Be Promoted Using Interactive Urinal Communicator

October 11, 2004

To help create buzz for the "CMT Outlaws" concert special featuring an appearance by METALLICA frontman James Hetfield, CMT (Country Music Television) will target men at bathroom urinals in bars, concert venues, colleges and radio stations with the Wizmark — the world's first and only device of its kind. The deodorizing urinal drain filter cover — featuring a waterproof anti-glare lenticular viewing display, pre-recorded audio and flashing lights — is motion-activated: step up to the urinal and the unit starts flashing, talking and alternating pictures. The units are designed to last more than 10,000 flushes.

"We're always looking for innovative ways of reaching viewers, in this case the male audience," says James Hitchcock, Vice President, Creative and Marketing, CMT. "The new interactive urinal communicator from Wizmark enables CMT to target a very captive and vulnerable audience with our humorous pre-recorded message — recorded by a woman — that commands, 'Don't miss 'Outlaws' on CMT. You seem to miss everything else!'" Read more.

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