CHRIS CORNELL Is Face Of VARVATOS' Spring 2006 Ad Campaign

Billboard is reporting that former SOUNDGARDEN and current AUDIOSLAVE frontman Chris Cornell has been selected by John Varvatos, the man behind the award-winning clothing brand, to be the face of the brand's spring 2006 ad campaign.

Created by New York agency Yard, with photography by music documentarian Danny Clinch, the campaign captures Cornell in such New York locations as Greenwich Village and Central Park.

The Cornell campaign runs for six months and includes print, Internet and outdoor advertising. Though Cornell is identified in the campaign, his band affiliation is not. "You either know who it is or you don't," says Donna Faircloth, Varvatos VP of marketing.

It was the same scenario when AEROSMITH guitarist Joe Perry and roots-rocker Ryan Adams appeared in Varvatos' fall 2005 and spring 2005 campaigns, respectively.

Cornell's deal included a "financial element," says Stephen Niedzwiecki, creative director with Yard. But, he adds, the Varvatos brand "doesn't have massive budgets to pay talent." Said another way, in lieu of a high fee, Cornell's cool quotient may be ratcheted up a notch or two.

Check out pictures of Cornell as part of Varvatos' spring 2006 ad campaign at this location.

Tags:

Posted in: News

COMMENTS

To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).