Behind-the-scenes footage from the making of "The Death Of Me", the new video from the British metalcore act ASKING ALEXANDRIA, can be seen below. The clip, which was directed by Frankie Nasso and written and produced by Ash Avildsen and Frankie Nasso, features everything from half naked women in vending machines, a stellar performance from the band and a child version of singer Danny Worsnop discovering his destiny.
"The Death Of Me" comes off ASKING ALEXANDRIA's third album, "From Death To Destiny", which will be released on August 6 via Sumerian Records. The CD was recorded with renowned producer Joey Sturgis (THE DEVIL WEARS PRADA, EMMURE).
Most of the new CD was tracked at Sturgis' studio in Indiana, while the vocals and strings and choir parts were laid down at NRG Recording Studios in North Hollywood, California.
"It's taken long enough!" ASKING ALEXANDRIA guitarist Ben Bruce told Metal Hammer magazine. "It wasn't because we were being lazy, but because we wanted it to be perfect. 'From Death To Destiny' is our third album and we wanted to make sure we'd bring out the best possible record we could."
He continued: "This is our biggest sounding record and alongside the classic ASKING ALEXANDRIA stuff — the breakdown sections, heavy sections, fast sections — we've thrown a lot of new influences in there. It's a very diverse album and I think people who pigeonholed us are going to realize they were wrong when they hear it."
ASKING ALEXANDRIA is:
Danny Worsnop - Vocals
Ben Bruce - Guitar
Cameron Liddell - Guitar
Sam Bettley - Bass
James Cassells - Drums
Making of "The Death Of Me" video:
"The Death Of Me" video: