ASKING ALEXANDRIA has announced a boundary-pushing collaboration with world leading Counter-Strike esports tournament BLAST Pro Series. ASKING ALEXANDRIA will be the official music partner for BLAST Pro Series Los Angeles taking place on July 13 at the Galen Centre in downtown Los Angeles. Tickets go on general sale May 8 at 10 a.m. PSD.
The partnership will include ASKING ALEXANDRIA's take on the BLAST Pro Series signature theme music, special event merchandise, ASKING ALEXANDRIA's track "When The Lights Come On" as the official theme tune of the event and more activations to be announced in the coming weeks.
ASKING ALEXANDRIA guitarist Ben Bruce says: "I think [esports is] an exciting new platform. If you look at these esports events, there is huge production and even just the energy from the spectators — it's like an NFL game. And that's where rock 'n' roll is most at home, in a live atmosphere where people are already energized. The marriage of the two is going to be quite magical."
Going on to talk about the use of "When The Lights Come On" as the official track of BLAST Pro Series Los Angeles, Ben adds: "When we wrote that song, we wrote it specifically with arena crowds in mind. The whole song itself is about that feeling and about that moment when those lights come on and the show starts. It only exists there and then. That's the kind of energy that these esports events are capturing and creating now.”
ASKING ALEXANDRIA has earned a place among the most streamed, downloaded, watched and altogether listened-to bands in a generation, combining the innovation of modern active rock with the traditional attitude of the culture's trailblazers. They recently celebrated their eighth consecutive Top 20 hit at U.S. radio with "Vultures", a track from their self-titled album released in 2017 via Sumerian Records, which also spawned hits "Alone In A Room" (No. 7) and "Into The Fire" (No. 13).