ALTER BRIDGE Singer Confirmed as Keynote Speaker At Billboard's MOBILE ENTERTAINMENT LIVE!

October 6, 2009

Myles Kennedy, frontman for melodic power rockers ALTER BRIDGE, has been confirmed as a headline performer and keynote speaker for Billboard's Mobile Entertainment Live! fall 2009 conference, presented by Logic Wireless. Mobile Entertainment Live! at International CTIA Wireless I.T. & Entertainment, taking place this week at the San Diego Convention Center.

In association with Rockpit.com, the new music web site dedicated to all things rock, Kennedy will perform a live acoustic set at the Billboard Mobile Entertainment Live! party at Hard Rock, San Diego. He also will preview, to the invite-only crowd of press and industry executives, the soon-to-be-released ALTER BRIDGE "Live in Amsterdam" DVD, directed and produced by award-winning director Daniel E. Catullo III and DC3 Global Music, LLC.

Kennedy and ALTER BRIDGE have emerged as rock music game-changers, building a loyal fan base both stateside and internationally through unconventional viral and digital marketing. The band's creative digital and mobile outreach have been paramount to their rapid rise, allowing them to connect with their fans in a more authentic and meaningful way.

"Our world is changing right before our eyes," says Kennedy. "The only way to truly stay connected and relevant to our fans everywhere is to take it straight to where they are — on their mobile phones. We realize we've got to do more than just be on iTunes and YouTube. To really connect, you have to be a part of everyday lives — accessible and real."

In a rare speaking appearance, Kennedy also will join Pete Wentz of FALL OUT BOY and Billboard editorial director Bill Werde on stage to discuss how the music industry can best use mobile technology and devices to keep fans engaged.

"We're excited to have a musician of Myles Kennedy's notoriety keynoting and performing live at Mobile Entertainment Live! this year," said Antony Bruno, executive director of content & programming, digital/mobile, at Billboard. Billboard's Mobile Entertainment Live!, kicking off the CTIA festivities October 6, 2009 at the Omni Hotel in San Diego, will explore how today's advanced mobile devices and applications have revolutionized the music industry, and will examine how artists, promoters and managers are using them to promote and profit in new ways.

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