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ALICE COOPER In BRIDGESTONE Super Bowl Commercial; Video Available

February 4, 2008

Alice Cooper, Richard Simmons and an albino snake appeared together in a humorous new Bridgestone tire commercial from Bridgestone Firestone North American Tire, LLC (BFNT) that debuted during the Fox telecast of Super Bowl XLII on February 3 from Glendale, Arizona. Watch the commercial below.

For the first time ever, BFNT adverted during the Super Bowl. The company debuted two 30-second commercials during Super Bowl XLII, one between the first and second quarters and one during the third quarter. The creative team needed 6,000 crew hours, 28 animals and two iconic celebrities to create humorous, compelling commercials that showcase the performance of Bridgestone tires and reinforce its key message that "for drivers who want to get the most out of their cars… it's Bridgestone or nothing."

(Thanks: Rowdy Yates)

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