According to Providence Journal, AEROSMITH drummer Joey Kramer will promote his Rockin' & Roastin' organic coffee line at Stop & Shop, 850 Manton Ave., in Providence, Rhode Island on January 25 from 1 p.m. to 2 p.m. Attendees will have the opportunity to meet, chat and pose for photos with Kramer. He will also be personalizing purchases with his signature.
Available in whole-bean and ground versions, Kramer's trio of brews from Ethiopia, Guatemala and Sumatra are currently on the shelves, retailing for $7.99-$8.99 per 12-ounce bag.
Kramer is a coffee-loving Rock And Roll Hall Of Famer. The story of Joey Kramer's Rockin' & Roastin' organic, custom-roasted coffee blends begins in the field. Unlike "sun grown" coffee that's cheaper to produce but requires chemical fertilizers and pesticides and leads to the destruction of native rainforests, Rockin' & Roastin' coffee is lovingly cultivated using the traditional "shade grown" method, under a canopy of indigenous trees. This sustainable practice supports a wide diversity of plant and animal life, provides food and shelter to migrating birds, and helps to filter carbon dioxide from the air, reducing the danger of global warming. There is currently a trio of international blends offered: two Dark roasts, from Sumatra and Ethiopia; and, a Dark-Medium, hailing from Guatemala.
"I think the biggest hurdle that I'll have is getting the message out there that it's not just another celebrity lending his name to make money. I'm hands-on," Kramer told Union Leader. "I have a great team that I put together, and we're obsessed with bringing quality gourmet coffee to the market for a reasonable retail price."
For more information, visit www.rockinandroastin.com.
Joey Kramer hit up TV38's "Phantom Gourmet" "VIP Booth" for some Rockin' & Roastin' "coffee talk" with host Dan Andelman. You can now watch the segment below.