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AEROSMITH Singer To Appear In SONY Ad Campaign

May 2, 2004

AEROSMITH lead singer Steven Tyler will appear in a Sony broadcast advertising campaign premiering Monday May 3. The TV commercial, dubbed "Slo Mo", will begin airing between 9:30-10:00 p.m. during CBS' "Two and a Half Men". The TV spot will also run on network and cable channels through July.

Starring alongside Tyler is the Cyber-shot® DSC-T1 digital camera, Sony's pocket-sized camera that is always ready to take great pictures. The DSC-T1 comes to life in just over a second, ensuring that you’re always able to capture life's moments as they happen whether they feature family, friends or famous rock stars.

"By appearing with rock icon Steven Tyler, the DSC-T1 gets the rock 'n' roll status it deserves for its edgy design, powerful features and roof-raising performance," said Allan Jason, director of marketing for Sony's Personal, Mobile and Imaging Division.

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