AEROSMITH drummer Joey Kramer stopped by Giant Food stores in Enola, Pennsylvania on Saturday. He greeted fans and shoppers while promoting his line of organic coffee, Rockin' & Roastin'. His line of coffee comes from Ethiopia, Guatemala and Sumatra and is sold at most Giant Food stores in Pennsylvania.
Watch a Fox TV report on Joey's appearance below.
Kramer will open his first brick-and-mortar Joey Kramer's Rockin' & Roastin' Café in early 2015. Situated at the intersection of Routes 1 and 1A in North Attleborough, Massachusetts, the Joey Kramer Rockin' & Roastin' Café will cater to the coffee faithful by offering an unmatched atmosphere laced with rock royalty. Kramer and his Rockin' & Roastin' business partners, Ron Mann and Frank Cimler, will team up with Kramer's longtime friend, auto-dealership magnate Ernie Boch, Jr., in this flagship venture.
Encompassing 1,500 square feet, Joey Kramer's Rockin' & Roastin' Café will be a coffeehouse with rockstar edge. As one approaches, Kramer's custom-designed Rockin' & Roastin' dragon will be reproduced into a bold sign with illuminated eyes. In a glass jewel case visible from the roadways, Kramer's full drum kit from the recent "Let Rock Rule!" world tour will be expertly backlit and displayed in all its glory. Once inside, the ceiling is lined with undulating rock-and-roll images and memorabilia so while java aficionados await their Rockin' & Roastin' creations, they can experience a taste in music history. With table seating and plush couches, Joey Kramer's Rockin' & Roastin' Café's décor is unlike any other coffeehouse. Dark crimson tones as well as ornate moldings and fixtures will set the stage in Kramer's coffee sanctuary while classic rock-and-roll music videos and legendary concerts play on screens in the background. Joey Kramer's Rockin' & Roastin' Café also will boast a seasonal patio spanning an additional 1,500 square feet and has complimentary WiFi.
"I've always wanted to start my own business and I'm humbled by how far Rockin' & Roastin' has come in the past couple of years," said Joey Kramer, founder and chairman of Rockin' & Roastin'. "Opening up our flagship café is another way that I can continue to entertain fans in new and unique ways."
At Joey Kramer's Rockin' & Roastin' Café, baristas will prepare a variety of coffee drinks using the traditional Rockin' & Roastin' brews (Guatemala, Ethiopia, Sumatra), a signature espresso, an all-natural Swiss water-based decaffeinated version, organic flavored coffees such as French vanilla and hazelnut, seasonal blends and cappuccinos. For those looking to snack, Joey Kramer's Rockin' & Roastin' Café will offer fresh baked goods including coffee cakes, Danishes, pastries and muffins that are baked in-house as well as breakfast sandwiches. There also will be a full line of Rockin' & Roastin' merchandise available including branded apparel as well as 12-ounce bags and single-serve cups of Kramer's signature brews.
"Rockin' & Roastin' has been a rapidly expanding organic coffee brand and we couldn't be more pleased with the positive feedback we continually receive," said Frank Cimler and Ron Mann, Kramer's Rockin' & Roastin' business partners. "Joey Kramer's Rockin' & Roastin' Café is a very exciting milestone for us and we look forward to new brand extensions."
In June of 2013, Kramer announced a campaign to donate a portion of his coffee sales to Ernie Boch Jr.'s nonprofit organization, Music Drives Us, which supplies grants for music programs to effect positive changes for people in need throughout New England.
Joey Kramer's Rockin' & Roastin' Café will be located at 551B South Washington Street in North Attleborough, Massachusetts.