AC/DC's new single, "Play Ball", is featured in two new commercials from Beats Electronics. The spots, which were debuted during Saturday's playoff game between Seattle Seahawks and Carolina Panthers, show off two headphones from the Apple-owned company: the Powerbeats2 Wireless and the Studio Wireless.
Description of the commercials: "Athletes have a job to do. Talk from the outside is a distraction, but it can also serve as motivation. Watch the Beats film, Hear What You Want 2015, and see how today's football stars use the Beats Studio Wireless to tune out the talk and focus on their performance to get the job done. Featuring Richard Sherman and Von Miller."
AC/DC has famously been reluctant to license its music for advertising, although the band appears to have softened its attitude toward the practice. In 2011, AC/DC allowed the opening riff to its "Back In Black" song to be used in a commercial for Walmart, three years after making its "Black Ice" album available for sale in the U.S. exclusively at Walmart stores.
"They have a purist approach," Steve Barnett, the chairman of Columbia Records, a division of Sony Music Entertainment, told The New York Times. "Their instinct was always to do the right thing for fans, think long term and not be influenced by financial rewards."
To comment on a
story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of
does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details.
reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).