Wal-Mart and Columbia Records have announce a milestone record breaking event for AC/DC's "Black Ice", reaching No. 1 this week in U.S. music sales. Selling more than 780,000 units in the U.S. since its release October 20, "Black Ice" also represents the first No. 1 album for the band on the album charts in the U.S. Exclusively sold through Wal-Mart and Sam's Club locations and online at walmart.com, samsclub.com and acdc.com, the new CD release represents the fastest-selling album for Wal-Mart this year.
Not only is the album seeing high interest, but so are all items AC/DC. Since the release of the CD and launch of the AC/DC Rock Again Store area within Wal-Mart stores, other departments are feeling the impact. Music sales at Wal-Mart witnessed the first positive comp sales in months and young men's apparel saw sales get even hotter. The value Wal-Mart has emphasized with the launch of this new section in each AC/DC Rock Again Store — combining music, apparel, DVDs and even video games — means customers can buy both album and a new AC/DC shirt for under $20.
This coming weekend starting November 2, Wal-Mart launches another exclusive AC/DC value — the AC/DC LIVE: Rock Band Track Pack video game. Developed by Harmonix and published by MTV Games, the game will be available on Xbox 360, PlayStation 3 and Wii (Wii arrives November 16) for $39.88 and $29.88 for the PlayStation 2. The game is available at all Wal-Mart and Sam's Club locations and at the AC/DC Rock Band "pop up" stores located at the MTV Store in Times Square in New York and at Hollywood and Highland in Los Angeles. The AC/DC Rock Band pop-up stores will be open through January 4, 2009.
Fans can also go to walmart.com/acdc to preview tracks from the new CD, check out new videos of the band, get information on the pop up stores shop for apparel and more.
"We knew already AC/DC has a strong fan base, and certainly this last week proves their new music is as strong as ever," said Gary Severson, senior vice president, Walmart Entertainment. "We also knew they were the perfect band for us to create a new concept around music and other categories in our stores. Even in a fast changing and sometimes challenging environment for music, there are bands and ideas that can make a difference, if you give customers your best and at the right value."