San Diego, California's PIERCE THE VEIL has unveiled the music video for the band's new single, "Floral & Fading". To celebrate the video, the band hosted a special release event last night in association with Spotify and KROQ at Paramount Drive-In Theatre in Paramount, California. The band held a question-and-answer broadcast on Facebook Live for fans worldwide, before an acoustic set and private screening of the video on the drive-in big screen for lucky winners, launching simultaneously with the worldwide premiere of the video online for fans around the world.
The video also had its broadcast premiere today with MTV, playing every hour on the hour on MTVU, MTVLive and MTV2.
"Floral & Fading" is taken from PIERCE THE VEIL's latest album, "Misdaventures", which debuted at position No. 4 on The Billboard Top 200 last year with 54,000 copies sold in the U.S. in its first week.
"We weren't really sure what kind of song we were making when we recorded 'Floral & Fading'," frontman Vic Fuentes explains. "It was sort of a studio experiment that ended up being one of my favorites on the album. It's a love song to my girl about ignoring all the Internet hate we got when we first started dating and focusing on each other instead."
PIERCE THE VEIL was recently nominated for "Best Underground Alternative Band" in the 2017 iHeart Radio Music Awards.
The band will kick off its headline "Rest In Space" tour on February 17, with dates scheduled through March 10, before hitting the road again in April for a string of festivals, including 98ROCK Fest in Tampa, Welcome To Rockville, Carolina Rebellion, Northern Invasion and Rock On The Range.
PIERCE THE VEIL is Vic Fuentes (rhythm guitar, vocals), Jaime Preciado (bass), Tony Perry (guitar) and Mike Fuentes (drums ).
Photo credit: Thomas Falcone