Video Premiere: FAITH NO MORE's 'Cone Of Shame'

Video Premiere: FAITH NO MORE's 'Cone Of Shame'

FAITH NO MORE's music video for the song "Cone Of Shame" can be seen below.

"This is one of those tracks that had to be a video, really, because it lends itself so much to visual imagery," FAITH NO MORE bassist Bill Gould explains. "Given the song's sense of Americana, it would have been easy to shoot this in Arizona or New Mexico, but having been to Macedonia several times, there's a vibe there that I felt wouldn't be out of place as a backdrop to this song. Goce Cvetanovski, as a director, understood this immediately; he knew exactly what to do with it, and along with an amazing cast, has managed to create something very dark, and beautifully cinematic."

"Cone Of Shame" was the third song previewed from FAITH NO MORE's album "Sol Invictus", initially debuted at a 2015 Japanese concert. Rolling Stone described the four-and-a-half minute track as "a sparse, Spaghetti Western," while Consequence Of Sound proclaimed it "a tour de force of the band's talents."

A limited-edition "Cone of Shame" seven-inch single will be available on November 25, with pre-orders available soon.

"Sol Invictus" (Reclamation Recordings/Ipecac Recordings), FAITH NO MORE's first new album since 1997's "Album Of The Year", arrived in May 2015, debuting at No. 6 on The Billboard 200 chart and landing at similar spots worldwide (including No. 2 in Australia, No. 4 in Germany and No. 6 in the U.K.). The months surrounding release found the band headlining a number of festivals including Sonisphere, Download, Riot Fest, Bumbershoot and Rock In Rio. Returning to late night television for the first time since the mid-'90s, FAITH NO MORE took the stage on "The Tonight Show", "Jimmy Kimmel Live!" and "Last Call With Carson Daly".

Regarding FAITH NO MORE's musical approach on "Sol Invictus", Gould said: "What I can say is that I think through our experience as musicians over the years, I think what we're doing reflects where we've gone since we made our last record as FAITH NO MORE. I think this kicks things up a notch. And I think there's parts that are very powerful and there's parts that have a lot of 'space.' Everything we do, with our chemistry, the way we play; it's always going to sound like us. It's just what we do, that makes us feel good."

Gould added: "When we split up, we explored what we could do on our own. During that time, we each developed what was a natural part of ourselves. Now, coming back, we have a wider perspective so we can do things we didn't even think of back in the day. If we were to decide to do country-western music, it would still sound like a FAITH NO MORE album. Together we have a strong collective identity, and when we work together it makes its own animal."

Asked if FAITH NO MORE wanted to retain creative control by deciding not to align itself with a major label for the release of "Sol Invictus", Gould said: "Well, yes, kind of. We were free. We didn't have to go to a major, and we could kind of call our own shots and do it how we wanted to. And I think it just took all the edge off these other things and these details that we had to do that, when you add other people into the mix, you're getting pressured, you're getting asked to do things you don't wanna do. Also, one of the things it took us so long to think about making a new record is because it's not just making a record; it means you're gonna have to tour, it means you're gonna have to start doing press, it means you've gotta start doing all this. There's a lot of shit that comes with that. And when you do it with a major, there's nobody that you can talk to about accountability as far as... I don't know… something simple, like, 'You want us to do a video? Who wants us to do a video?' 'Well, the guy down in that office down there.' I never met him before. In this kind of situation we have here, we know everybody, we can talk to everybody. And it's, like, 'We need this video. We need it for this.' 'Okay. Let's make it happen.' And we know that the content that comes out of is our content, how we want it, and not some guy in an office who thinks they know who we are who's giving this in front of all these people and embarrassing us, for example. Which happened a lot, actually. Even though we had a great label back in the day, but it's an office of people who are not in our band, who [don't] know us as well as we know ourselves."

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