"Dreamin' Of You", the new Shan Dan-directed video from Californian rockers BUCKCHERRY, can be seen below. The song comes off the band's sixth studio album, 2013's "Confessions", which sold 18,000 copies in the United States in its first week of release to land at position No. 20 on The Billboard 200 chart.
BUCKCHERRY frontman Josh Todd tells Loudwire about the clip: "I grew up in Orange County, California, and before I got into music, when I was super young, I would surf every day and I wanted to be a pro surfer. So I spent a lot of time at the ocean, sitting on the beach thinking and I had a lot of things in my head that came from just sitting and looking out at the ocean."
He adds: "It's always been something very peaceful for me and that's what I wanted to capture in the song. I just felt like it fit the song. So to go down there and have a nice time and sit by the campfire and sing a song, that's what 'Dreamin'' kind of feels like to me. So that's why we did it. It was something really simple and cool."
As previously reported, BUCKCHERRY has completed work on a new EP that will follow up last year's "Confessions" album. Todd revealed the news in an interview with PopCultureMadness.com, saying, "We just made an EP that we're gonna be releasing in the spring that we're really excited about. I don't wanna give it away yet, but there's definitely a theme to this EP, and if you're a BUCKCHERRY fan, it's a must-have. So it's really cool, and probably one the funnest times I've had writing songs."
Todd admitted that the band continues to make records despite the fact that CD sales across the board continue to decline. He explained, "The record will go away at some point, because it's a single-driven market now. Everybody's going on iTunes and they just buy the songs that they like — that's it. They don't buy records. I mean, you see it all the time now, even in pop music — (there'll be) a big pop single, and they'll sell millions of singles, and then the record drops and they sell, like, 15,000 units."
BUCKCHERRY guitarist Keith Nelson told The Pulse Of Radio a while back that he wasn't discouraged by CD sales. "I believe in the album as an artform," he said. "I don't think that putting two songs that are gonna be played on the radio and then a bunch of filler stuff — that's not why we do this. But I have lost faith in the number of records sold as an indicator of success, because our audience is growing, our business is growing. Nothing has receded, except the actual number of physical records that are sold. So I don't think that's a true indication of our success."
Todd said in his interview that BUCKCHERRY has to tour more than ever to make up for the lack of CD sales, revealing, "You've gotta be on the road if you wanna make a living at this. There's no longer these days where you drop a single and sell millions of records and go out and tour for six months and then you can just chill and enjoy your life."
BUCKCHERRY will be on the road this month, starting on March 12 in Anaheim, California.