"Drop Dead Cynical", the new video from Gothenburg, Sweden's AMARANTHE, which is known for fusing melodic metal with elements of EDM, can be seen below. The clip was once again helmed by Swedish director Patric Ullaeus of the Revolver Film Company AB, who has previously worked with HAMMERFALL, DIMMU BORGIR, EUROPE, LACUNA COIL and IN FLAMES, among many others.
"We can now finally unleash the 'Drop Dead Cynical' video, directed by master director Patric Ullaeus," AMARANTHE guitarist Olof Mörck said. "It is energetic, bombastic and explosive, just like you have come to expect from AMARANTHE's videos, and the powerful delivery of the song is accentuated by the martial combat throughout the video. As always, you are in for a visual treat; more than 15 MMA fighters, cheerleaders and enough flames to light the heavens on fire! Get ready to be entertained!"
"Drop Dead Cynical" is taken from AMARANTHE's third album, "Massive Addictive", which will be released on October 21 via Spinefarm Records.
"Massive Addictive" is true to its title. The band's signature, larger-than-life sound, comprised of kinetic riffing, pulsating beats and celestial, melodic choruses, remains in tact, but the album finds AMARANTHE continuing to explore a range of dynamics and with a willingness to push themselves even further.
"Massive Addictive" was tracked at Hansen Studios in Ribe, Denmark with producer Jacob Hansen (VOLBEAT, EPICA) at the helm.
The 12-song album is a flawlessly executed clinic of masterfully and carefully crafted European metal, boasting Olof Mörck's surgically precise riffs and soaring solos alongside Morten Løwe Sørensen's rhythmic thrust and Johan Andreassen's booming low-frequency assault. Elize Ryd's vocals are as emotive and empowering as ever, filling the room, while Jake E's melodic vocals are an outpouring of power. New screamer Henrik Englund Wilhelmsson puts his stamp on the material, as well.
The sound is both massive and addictive, from the unforgettable, driving sounds of "Drop Dead Cynical" to the anthemic title track to the stadium-sized soar of "Digital World" to the emotionally haunting power semi-ballad "True". "Massvive Addictive" is an exercise in dynamics and is one that refuses to play by any sort of genre-specific, prescribed rules.
"We have lived and breathed this album every hour and every day the last year, and to know that this music is about to reach everyone's ears is beyond exciting," guitarist Mörck enthused about "Massive Addictive". "Following the first leg of the 'Nexus' world tour, we sat down and agreed that we wanted the next album to be really fresh, new and even to raise a few eyebrows, all while retaining our signature sound."
He continued, "'Massive Addictive' is in every way that huge leap forward we wanted to achieve and the album definitely contain our strongest song writing to date. The press often asks us to 'describe the album with three words'; this time, the answer is simple — it's MASSIVE, it's ADDICTIVE, and most importantly, it's AMARANTHE!"
"Massive Addictive" track listing:
02. Drop Dead Cynical
04. Massive Addictive
05. Digital World
08. Over and Done
09. Danger Zone
11. An Ordinary Abnormality