The official lyric video for the song "It's Not Enough" from Tom Keifer, best known as the singer/songwriter/guitarist of the Philadelphia-based blues-rock band CINDERELLA, can be seen below. The track is taken from Keifer's debut solo album, "The Way Life Goes", which sold 5,400 copies in the United States in its first week of release to land at position No. 78 on The Billboard 200 chart. The CD was released on April 30, 2013 via Merovee Records (through Warner Music Group's Independent Label Group).
Keifer tells Loudwire about the song: "'It's Not Enough' is a song about living life to the max!
"The initial thought for a video was a performance clip, but that didn't seem to really capture the essence of the song for everyone as we all have different passions in life. Instead, the video is a montage of lyrics and images that depict rushes of adrenaline. From loud volume and speed to jumping out of planes. There can never be enough of what makes us feel alive! It's different for everyone!"
"The Way Life Goes" is a raw, introspective look at the roller coaster ride that has been Keifer's life for the past 15 years. From being told that he would never sing again as a result of a partially paralyzed left vocal cord, to the emotional and personal battles that followed, his solo debut is a story of perseverance, a testament to the power of passion and will, when combined with a true love of music.
"It's pretty scary," Keifer said of his vocal paralysis. "I've had six surgeries to deal with the collateral damage. Performing… has been difficult for me because of the vocal issues I've had. I work several hours every day on that. That's a difficult thing for me every day."
The collection of 14 new songs ranges from intimate, organic, acoustic tracks to driving hard rock. It embraces the blues, rock and country roots that have always been present in his unique sound that has generated the sale of over 15 million records worldwide for CINDERELLA. Rolling Stone praised Keifer as "a gritty, bluesy (rocker) with enough genuine swagger to draw comparisons to Mick Jagger."
"This record was a labor of love," Keifer told TriCities.com. "When I started this record, CINDERELLA was in the middle of a lawsuit with Sony Records. This record is not in any way to be taken as me stepping away from CINDERELLA."
"I took a lot of time making this record," he continued. "I made it over 10 years. I wanted to make something I loved. My wife, Savannah (Snow), co-wrote a lot of the songs with me. It was a blessing to me.
"Each song has something to do with life. It's just life, love, love lost, being crazy, going crazy, being lost. The record, there's no change, really, in style. It has the peaks and valleys.
"I've always approached music, played music that I like. I've never chased trends through CINDERELLA and with this album. It reflects what's in me."