Metal titans THE DEVIL WEARS PRADA have tapped director Robert Sexton (SOULFLY, HELLYEAH, DEATH ANGEL, THE DWARVES, CAVALERA CONSPIRACY, AMEN, MONDO GENERATOR, GENÖCIDE) to helm the video for their song "Sailor's Prayer", which is currently being shot in Hollywood, California. The track is taken from the band's fifth studio album, "8:18", which sold around 16,000 copies in the United States in its first week of release to debut at position No. 20 on The Billboard 200 chart. The CD arrived in stores on September 17, 2013 via Roadrunner.
Long acclaimed as among one of the most potent and provocative bands in modern American metal, THE DEVIL WEARS PRADA made a massive leap forward with the stunning "8:18". The album — executive-produced by KILLSWITCH ENGAGE's Adam Dutkiewicz and produced by the band along with producer/engineer Matt Goldman (UNDEROATH, THE CHARIOT) — sees the group driving its relentless sonic approach with more might than ever before, giving extreme power to vocalist Mike Hranica's grim, emotional lyricism.
In a January 2014 interview with Loudwire, Hranica stated about the lyrical inspiration for "8:18": "I don't think it's too much of a departure from what I've been drawn to as far as darker stuff — more misery and depression. I've always felt an immediate draw to that and I know that within our music, misery has the strongest impact compared to something brighter and warmer. I just wanted to hone in on that and use the same tools within the stuff that I do. Within the things that I read and what not I'm very drawn to mediocrity, monotony and just ordinariness — it's just all of those things that has been a part of my writing and taste in general. With '8:18', it's built off of suffering and looking at suffering from all different perspectives."