"Assistant To The Regional Manager", the new video from the Dayton, Ohio Christian metalcore band THE DEVIL WEARS PRADA, can be viewed below.
Filmed this past February in Pittsburgh, the "Assistant To The Regional Manager" clip was produced by Danny Yourd and directed by Steve Hoover for Endeavor Media, who also created the band's first two music videos.
"It's always a great feeling to work with a band several times," said Yourd. "We enjoy working with THE DEVIL WEARS PRADA. The guys have us a lot of freedom with this video, which we ran with and had a great time doing so. We're extremely excited to get to share this with all of their fans."
The video is part performance, part concept, and incorporates dark, artistic images with lots of surrealism. Yourd and Hoover shot both the conceptual and performance footage in stop-motion that added to the surrealism and gave the video a chaotic feel. The "Assistant To The Regional Manager" video does not have a traditional storyline, but features rather strong, somewhat disturbing and questionable images and scenes, with fictional characters inhabiting dark, cold industrial environments.
THE DEVIL WEARS PRADA recently supported KILLSWITCH ENGAGE on their six-week-plus winter U.S. tour.
2009 proved to be a breakthrough year for the young Christian metalcore band that has developed a mainstream buzz and secular cred. Beginning with a 43-date, completely sold out headline tour in spring 2009, THE DEVIL WEARS PRADA — vocalist Hranica, guitarist/vocalist Jeremy DePoyster, guitarist Chris Rubey, bassist Andy Trick, keyboardist James Baney, and Daniel Williams on drums — went on to a main-stage slot on the Vans Warped Tour, and co-headlined (with ALL THAT REMAINS) the 27-date, fall '09 Napalm & Noise tour. Over the past few months, TDWP also found themselves on the covers of Outburn, Alternative Press, HM and AMP, to name a few.