AEROSMITH singer and "American Idol" judge Steven Tyler stars in a new Burger King commercial promoting the fast food chain's new hot-and-spicy chicken strips. In the 30-second spot, which can be seen below, Tyler works the drive-through greeting female customers with a "Welcome to Burger King, honey!" Steven "also Get(s) A Grip on a couple of female employees, slides across a counter on his butt and rejects a manager's command to wear a hairnet," according to

Burger King's Senior Vice President of North America Marketing, Alex Macedo, told AdAge that the commercial was created to grab attention to the company's menu expansion.

"The big challenge is how do you really grab people's attention?" Macedo said. "And most of all, how do you get them to taste the product? We chose [Tyler as one of the] celebrities to get people's attention faster and to show the diversity that we have with our brand."


Posted in: News


To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends). To report any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, please send an e-mail to blabbermouthinbox(@) with pertinent details.