"Let it Ride", a full-length film about legendary snowboarder Craig Kelly narrated by METALLICA frontman James Hetfield, was honored with "Best Picture" and "Best Soundtrack" awards on the closing night of the 2007 X-Dance Film Festival in Park City, Utah (January 23, 2007). The X-Dance Festival runs concurrently with the Sundance Film Festival and is considered the most prestigious action-sport film festival in the world. "Let it Ride" also won the Whistler Film Festival (out of 44 entries) in December 2006.
"Let it Ride" is a riveting profile of Craig Kelly, the man who ultimately transformed and transcended the sport he helped create. Kelly came to symbolize the freedom, grace, and independent spirit that attract people to snowboarding in the first place. He died along with six others in an avalanche January 20, 2003.
"Let it Ride", directed by veteran filmmaker Jacques Russo and produced by Locomotion Films, traces the life of the charismatic world champion and explores how he was a defining part of the snowboard culture as it matured from renegade outsider sport to mainstream acceptance. The film is narrated by Hetfield and the soundtrack includes PEARL JAM, METALLICA, THE DOORS, JOHNNY CASH and EDGAR WINTER, among others.
"I feel privileged to have been able to make this film," said director Jacques Russo. "Craig's message to us all was about how we live our lives."
Champion Visions World, Inc. and Ally Distribution, LLC will be the exclusive distributor for the worldwide sports market. The highly anticipated documentary will initially be released in theatres, and is expected to be one of the best-selling and most important films in snowboarding history.
"We're incredibly excited about this film and look forward to selling it all over the world," says Kelly Dole, owner and co-founder of Champion Visions World and Ally Distribution. "It perfectly reveals the soul and artistry of snowboarding through Craig's inspiring life story — it's an amazing film for everyone, not just snowboarders."