Swedish extreme metallers SHINING have, for the first time in the band's 15-year history, released a video for a track from one of their albums. The clip was directed by Martin Strandberg and Niklas Kvarforth, produced by Martin Strandberg and created by Black Shadows Filmproductions and Hill Fifty and uses the track "Frtvivlan, Min Arvedel" from the group's new album, "VII / Fdd Frlorare". It has been released in both censored and uncensored versions given the graphic nature of some of the scenes, and can be seen below.
"We know we are going to get heavily criticized for some of the scenes," commented SHINING frontman and founder Niklas Kvarforth, "but it's nothing more than you will see as soon as you switch on a television or watch a move, or walk down a city street, come to that. But we're SHINING and it's always open season on SHINING when it comes to people who have neither understood, nor taken the time to try and understand, where the band is coming from."
SHINING's seventh full length album, "VII / Fdd Frlorare", which in English means "Born Loser", was released this month on the band's new label, Spinefarm Records, and includes guest appearances from Erik Danielsson of WATAIN, Chris Amott of ARCH ENEMY, Peter Bjrg of ARCANA, and Nordman, who is one of Sweden's biggest pop stars. The band also recently announced that it would be releasing its first-ever single, which, aside from "Frtvivlan, Min Arvedel", will include a cover of the ALICE COOPER song "Prince of Darkness". The single will only be available in Sweden for the time being, although, according to Kvarforth, the band is looking into the possibility of releasing a different version elsewhere.