SHINEDOWN has released a 14-minute documentary about the making of the band's sixth studio album, "Attention Attention". The disc is a concept effort which addresses a society both enabled and blinded by technology and the decline and rise of an individual in that society.
Frontman Brent Smith told Substream Magazine about "Attention Attention": "The whole record is a journey, a psychological, emotional, and a physical journey and everything takes place inside of the room. The way that the album is laid out from the beginning to the middle to the finale, that's the entire story, and that's what it encompasses. It's a very… it is indeed a journey. We want the listener to put themselves in this room. I won't lie to you, the room is a scary place, but it's necessary that we all step inside. You cannot be afraid to fail. 'Attention Attention' is about how people allow their fears and self-doubts to paralyze them. They are so scared of trying something new solely because it is new, and that is no way to live. I don't think that you'll be defined by your failures, I think you'll be defined by the fact that you didn't give up and the record is also a lot about humanity, man. It's about not losing that emotion, or I should say those emotions, that we all have as human beings, you know?
He continued: "It's also a bit of a warning to the public. We live in a very technologically advanced world. That's a wonderful thing, but you need to take a break from it at times, or else it will steal your soul. I think that human connection, just being in front of someone and conversing with them, is incredibly important. I don't want people to lose their humanity."
The new disc was released on May 4 and features the song "The Human Radio", which followed the first single and video from the LP, "Devil".
The follow-up to 2015's "Threat To Survival", "Attention Attention" marks SHINEDOWN's first full-length effort to be produced entirely by bassist Eric Bass.
"Eric probably got 100 or so gray hairs from producing the album," SHINEDOWN drummer Barry Kerch told the Lexington Herald-Leader. "He put a lot of pressure on himself and we put a lot on pressure on him. A lot of people say it’s the death knell when you self-produce. But he knew how to do the job. He's produced bands before, many different styles of bands — rock 'n' roll bands, metal bands. So we had full faith and trust in him. But we also had full faith and trust in each other because we still get along. We still like each other. We still have fun together. We're friends, and we love each other like brothers. That made it a lot easier. For me, it was fun just to watch him work with the talent that he had."