SHARON OSBOURNE: Wave Of Talk TV Future?

November 12, 2003

Pat Nason of United Press International reports that "The Sharon Osbourne Show", one of the more successful new entries in the field of syndicated TV talk shows, may be helping to push the genre away from the sensationalism typified by Jerry Springer, toward a more family friendly tone.

Sharon Osbourne began her life of celebrity in the MTV reality-based comedy, "The Osbournes", as the wife of rocker Ozzy Osbourne. She caught on with viewers, women in particular, and became so popular that the new daytime talk show was designed specifically for her.

And she will be the first to tell you that if it were not for "The Osbournes", no one would have thought of her for a TV talk show with her name on it.

"No way," she said in an interview with United Press International, "let's face it."

The way things are turning out, though, Osbourne is connecting with viewers every bit as much as producers hoped she would when they sold rights to the syndicated show earlier this year. Early ratings for the show were solid but not spectacular, but Jim Paratore — who produces the show at Warner Bros. Domestic Television — said "The Sharon Osbourne Show" has found a sweet spot with women aged 18-34, a demographic segment that advertisers love deeply.

"When we sold 'The Sharon Osbourne Show' the goal was to attract a younger audience with an advertiser friendly show, that was good for the overall image of the stations and would still attract the younger audience," he said. "It looks like we've found it." Read more.

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