SHARON OSBOURNE Is The New Face Of U.K. Supermarket Chain ASDA

Ozzy Osbourne's wife Sharon will be the new face of British supermarket chain Asda.

Sharon will start shooting for commercials and posing for billboard shots in the beginning of 2005.

"Asda like the fact Sharon is a successful and attractive older woman. She also has a reputation as a tough negotiator who doesn't like to be ripped off," Rate The Music quoted an insider as saying.

"She's a good advert for the brand because people looking for a bargain can relate to her," added the insider.

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