Former VAN HALEN singer Sammy Hagar will address an audience of senior Branding, Marketing and Entertainment execs at IIR's forthcoming Branded Entertainment Summit taking place April 28-30 2003 at the Beverly Hilton, Beverly Hills, California."Lunch with Sammy Hagar" will take place on Tuesday, April 29 and Sammy will discuss the success of his Cabo Wabo brand tequila and nightclub of the same name. Cabo Wabo Tequila™ is the number two premium brand of tequila in the United States. The Cabo Wabo Cantina and Restaurant is the number one nightclub in Cabo San Lucas, Mexico. Kim Rivielle, Managing Director for the Branded Entertainment Summit said, "While best known for his rock'n'roll exploits, Sammy is also an extremely successful entrepreneur and someone who naturally recognizes the value in a brand. He's the face of Cabo Wabo Tequila, and it is his personal brand that has, in large part established the Cabo Wabo brand." Sammy commented, "Tequila will be served."
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