Sammy Hagar has partnered with full-service branding, licensing and social media marketing company Epic Rights and Prominent Brand + Talent, a global brand management and development consortium, to launch the worldwide brand strategy and to develop a wide-ranging licensing program for Hagar's Sammy's Island lifestyle brand.
"For me, it started the moment I first stepped onto the beach in Cabo San Lucas, Mexico in 1982. And again in Maui, Hawaii," stated Hagar. "There's something about the island lifestyle that just makes your soul blissful and keeps you coming back for more. It's the feeling you get from being in paradise and there's no denying it. It's this quality of life and island vibe that I set out to infuse into Sammy's Island products. And my goal is to take you there — a state of mind that brings it all together. So welcome to my 'Island' — now let's get the party started!"
"Sammy's Island presents an ideal opportunity for us to collaborate with Sammy and Prominent Brand + Talent to develop a licensing program around a brand that is more about lifestyle than music," explained Epic Rights' CEO Dell Furano. "Prominent has very distinct areas of expertise within brand marketing and strategic licensing, as well as the resources and relationships that will deliver a broad range of products across key categories quickly and will effectively communicate the essence of the Sammy's Island brand to consumers around the globe."
Sammy's Island is described as a visual blend of the best of Cabo and Maui's tropical, laid-back, lush and vibrant patterns and colors that instantly transport consumers to the island life but with a splash of Sammy's rock 'n' roll sensibility. Products will be stylish, finely crafted and designed to embody the spirit of stress-free island-style living. Product categories will initially include outdoor furniture, electronics, food, entertaining, beach wear, footwear, table top, jewelry and wall art, among others. Todd Gallopo, CEO and creative director of creative branding and design agency Meat And Potatoes, Inc., will spearhead the design of the brand.
"For the past 17 years I have been lucky enough to work with Sammy on everything from albums to books to tequila, shaping his brands as an artist and entrepreneur. We've crafted some visually stunning projects together that have garnered a Grammy nomination and several spirit packaging awards," stated Gallopo. "Sammy's Island is the real deal, and Sammy lives it to his core. I couldn't be more excited for Meat And Potatoes to visually bring Sammy's Island to life and capture the essence of the lifestyle he lives so honestly."
"We're very excited to join forces with the Epic Rights team to develop a broad spectrum of product lines and key strategic retail partnership opportunities to build the Sammy's Island brand globally," added Prominent leader Dan Levin. "Our strength in brand development lies in the details and by providing an extremely personalized and unique blend of services which support the brand's message and grow consumer demand and loyalty."