g8wave Holdings, Inc., an integrated mobile media company with offices in Boston and London, today announced that progressive rock band RUSH and g8wave have released what is believed to be the first-ever "drum tones" for downloading onto mobile phones.
Available first on the Rush.com website under the "Mobile" section, these are tones created by iconic drummer and RUSH band member Neil Peart and can be downloaded onto fans' phones via g8wave's integrated mobile technology.
"Working with RUSH is an exciting new venture for us," said Habib Khoury, President and Chief Executive Officer of g8wave. "Together we are launching something that we believe is 'first ever' in the mobile world and different from any of the 'regular' ring tones you can get for your phone."
"This is a perfect example of using mobile to bring dynamic content to fans of a specific band and artist," said Brad Mindich, g8wave's Chairman and Chief Strategy Officer. "To be able to work with Neil and RUSH is an amazing experience. These guys really get it and are very forward thinking and creative. No surprise there, of course."
Andy Curran, from RUSH's management company SRO-Anthem, added, "To have one of the world's greatest rock drummers playing a ring tone on his own is excellent! If I'm not mistaken I think we've invented the drum tone! It will drive parents crazy, kids at school will get detentions, some marriages will be on rocky ground once drummers and RUSH fans get a hold of this…I can't wait."
For more information, click here.