According to a posting on IRON MAIDEN's official web site, the 21st Century Leaders Charity - Rock Wristbands initiative has been a big success, and they have raised a total of £160,000 (approximately $280,000) since being launched by MAIDEN drummer Nicko McBrain and Ozzy Osbourne in June of last year. Sales of Nicko's wristband have contributed to this long-term fundraising initiative, and donations already made to his beneficiaries, Great Ormond Street Hospital for Children, and Water Aid.21st Century Leaders Charity - Rock Wristbands aims to raise $3 million for charities. There are over 200 A-list celebrities involved in the pioneering organization, founded by Charlotte di Vita. The wristbands contain a message and symbol of hope for the future and 100% of net profits of sales are being donated to a chosen cause or charity, important to each celebrity. The woman behind the unique pioneering charity is Charlotte di Vita MBE, a Nelson Mandela Children's Goodwill Ambassador "Woman of the Year" in 2003 for outstanding contribution to trade charity work and an inspiration to a generation of music fans everywhere. For more information, visit www.whateverittakes.org.