RIVAL SONS Release Music Video For New Song 'Do Your Worst'

RIVAL SONS Release Music Video For New Song 'Do Your Worst'

Nashville/Los Angeles quartet RIVAL SONS has released "Do Your Worst", the first new music to be made available from the band's forthcoming LP, expected to arrive early next year on Grammy Award-winning producer Dave Cobb's Low Country Sound imprint via Atlantic.

Vocalist Jay Buchanan commented on how "Do Your Worst" was born: "Sometimes environment really shapes a song. Hunkered down in a threadbare shack deep in the south Tennessee woods, we (Scott and I) sweated it out and just wrote for a week straight. We were set out on an old causeway surrounded by neglected reservoirs and overgrown with shit you don't want to see and yes; infested with all manner snakes. The song is a whiskey nightmare crawling with copperheads to me."

Featuring Buchanan, guitarist Scott Holiday, bassist Dave Beste and drummer Mike Miley, RIVAL SONS are wrapping up work on their new disc, which was recorded in the historic RCA Studio A in Nashville and the legendary Muscle Shoals Sound Studio in Alabama with longtime collaborator Cobb helming the production.

Holiday is no stranger to Atlantic, having signed a deal with the label in 2000 with his first former band HUMAN LAB. That group spent two years making an album for the company, but the disc was never released.

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Scott told Planet Rock: "It's painful to make a piece of art and not having it see the light of day. But I saw how the record business worked. And after that experience, I had to run in the other direction. With RIVAL SONS, it's thirty days writing and recording each album."

Holliday added that it was a huge honor to be signed to the longtime home of such rock legends as FOREIGNER, AC/DC, THE ROLLING STONES, LED ZEPPELIN and PHIL COLLINS. "It's kind of romantic to be at this big, legendary record label," he said. "And fuck all the rock 'n' roll bands — if you want to get really romantic, look at all the soul acts they signed, like Ray Charles and Aretha Franklin. We're talking about the bedrock, soul and blues, some of the most important recordings in the history of the world.

"But I'm a pragmatic person," he continued. "There's a lot of work to be done. We've made five records and we've had some success, but hopefully signing to Atlantic, we're going to have a little more."

RIVAL SONS' last album, "Hollow Bones", was released in June 2016 via Earache

The band spent much of 2016 supporting the legendary BLACK SABBATH on "The End" world tour.

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