RIVAL SONS Film 'Keep On Swinging' Video

California blues rockers RIVAL SONS have finished filmed a brand new music video in Los Angeles.

The clip for the track "Keep On Swinging" — which is the first single from the band's highly anticipated new album, "Head Down" — was shot with director Greg Ephraim (THE SMASHING PUMPKINS), who also helmed the band's videos for "Pressure And Time" and "All Over The Road".

The "Keep On Swinging" video, which will make its only debut later this month, is set in a Southern-style church community, with the band performing in front of a captivated congregation, while a young woman is marched towards a river to be baptized.

Commented RIVAL SONS guitarist Scott Holiday: "Churches, people feelin' the spirit, and a handful of snakes! That's a little taste of the new video — the first from our new record, 'Head Down'. The song? 'Keep On Swinging'. Directed by our buddy Greg Ephraim, who did 'Pressure And Time' and 'All Over The Road', this idea was an easy choice when we read his treatment. A little bit of Southern baptist evangelical churchin' spirit and a big dose of rock 'n' roll. We actually had a bunch of people from the actual parish of the church we played in sitting in during the performance, and I think they were actually feeling the spirit! It was pretty far out... A really fun way to kick off the new album. People fainting in the aisles, Jay as a possessed preacher and, well, you never can go wrong with the serpent making an appearance in a rock 'n' roll video."

Photos from the video shoot can be found at WireImage.com.

RIVAL SONS will release their new album, "Head Down", in Europe on September 17 via Earache Records. The CD, which will be made available in the U.S. in November, was recorded in Nashville, Tennessee with Grammy-nominated producer Dave Cobb (JAMIE JOHNSON, SHOOTER JENNINGS) and Grammy-wining engineer Vance Powell (JACK WHITE, THE WHITE STRIPES, KINGS OF LEON). The artwork was created by Jason Holley (JOSH RITTER, RAY LAMONTAGNE) and can be seen below.

Tags:

Posted in: News

COMMENTS

To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).