Iconic rockers QUEEN + ADAM LAMBERT have teamed up with Twickets to offer face value resale for their upcoming U.K. and Ireland tour. The partnership aims to help fans driven "ga ga" by ridiculous secondary prices, enabling them to buy and sell spare tickets securely and without being ripped off.
Tickets for the tour went on sale on Friday, April 21 at £69 for standing and £79 for reserved seats. The primary sites sold out in less than an hour and tickets are selling on secondaries for up to £764, approximately ten times their face value.
QUEEN + ADAM LAMBERT's web sites and socials will now direct fans to a specially created landing page, queenandadamlambert.twickets.co.uk, or to the Twickets mobile app.
Since first sharing the stage for the "American Idol" final in May 2009, QUEEN + ADAM LAMBERT have proved to be a hugely successful global partnership, having now played more than 90 shows in every corner of the world. In summer 2012, they played their first full live shows across Europe, making their spectacular official debut in front of half a million people in Kiev.
When QUEEN + ADAM LAMBERT played their first North American tour in 2014, they were crowned "Band Of The Year" at the tenth annual Classic Rock Roll Of Honor awards and "Best Live Band Of The Year" in Ultimate Classic Rock's reader's poll. This year, QUEEN + ADAM LAMBERT play two gigantic tours, first across North America from June through August, and later in the year they sweep across Europe with 26 dates beginning in Prague and winding up in London mid-December.
This is the latest in a run of major partnerships for Twickets. The fan-to-fan face-value reseller recently teamed up with Ed Sheeran on his U.K. dates, and Adele on her Wembley finale shows when they were released towards the end of last year.
Paul Roberts, managing director at Phil McIntyre Entertainments, QUEEN + ADAM LAMBERT's U.K. promoters and European agency, said: "We are delighted to be partnering with Twickets."
Richard Davies, Twickets' founder, commented: "It's an honour to work with one of the greatest rock bands of all time and see them go the extra mile for their fans, protecting them from the extortionate secondary prices and ticket touting. Working together, we can ensure that QUEEN + ADAM LAMBERT's fans are given a safe place to buy secondary tickets at face value, whilst also setting a precedent for other legendary bands to follow."
Twickets is a ticketing platform that enables fans and event organizers to trade tickets at face value for gigs, festivals and sport, theatre and arts events. Its mission is to counter secondary sites that price real fans out of attending, as well as harm the event industry.
Twickets fully protects its users with a guarantee against mis-selling. Despite no marketing to date, over 500,000 U.K. users have downloaded the Twickets app, registered on site or followed on social media.