Primary Wave Hits Jackpot With AEROSMITH

Billboard.biz reports that AEROSMITH and singer Steven Tyler's publisher, Primary Wave Music, struck a deal with the gaming technology company GTECH to launch a band-branded series of lottery games based on "Dream On" and other songs from AEROSMITH's catalog.

GTECH, which creates lottery games for state and private gaming operations, has created products featuring entertainment properties like "The Three Stooges" and "World Series of Poker". But when Primary Wave Music approached the company about creating a game based on AEROSMITH, it jumped at the chance to roll the dice with classic rock.

Read more from Billboard.biz.

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