Currently working on the final details of its highly anticipated "Road Salt Two" release and freshly returned from a successful trip to India, Sweden's PAIN OF SALVATION has released an impressive video for the song "Where It Hurts" (off "Road Salt One"). The clip, which was once again filmed by director Owe Lingvall of Village Road Film (who had previously worked on the clip for "Linoleum"), can be viewed below.
According to a press release, "Where It Hurts" "features very intense and explicit footage, sure to add a new depth to the already captivating music and lyrics of this particular song."
Commented PAIN OF SALVATION's Daniel Gildenlöw: "Finally the video for 'Where it Hurts' is officially released! I have longed for this moment for months.
"With 'Road Salt' I decided from the start to be insanely brave — always going where the music and lyrics would take us and never hesitate or consider the consequences. This approach was very dominant already when we first started taking photos for the album. I found myself in situations I had never expected to find myself in — we dressed in skirts, waded knee-deep in ice cold lakes, lying in freezing and maggot filled swamp water, making out with relatives in front of the camera — the whole three-day shoot ending with a huge bonfire where we played acoustic music and burned furniture long into the cold Swedish night.
"'Road Salt One', as an album, is a result of these same premises, and anyone listening to it cannot say anything else than that it is brave and uncompromising. I felt as hellbent on going our own way with this album as I did back in 2000 when we recorded 'The Perfect Element Part I'. 'Is this guitar too loud and dry? Let's see what happens if we go even further!'
"I wanted to commit just as devotedly to the videos for 'Road Salt One'. The premises Brave and Uncompromising were very present here too. I wanted the video to land somewhere between '70s Asian karate movies on VHS, 'Kill Bill' and the aesthetic world of comic magazines from the '90s. Like everything about 'Road Salt One', I wanted it to be raw and brave yet beautiful.
"The video is cut between two graphical environments or scenes. The scaled down and arty white, black-and-red scenes, representing the abstract and emotional, and the darker warm and grainy sex scenes, representing the physical. The video is revolving around themes of love, sex, hurt and reconciliation, and is reaching back to earlier videos and albums by PAIN OF SALVATION."