Legendary heavy metal rocker Ozzy Osbourne and teen heartthrob Justin Bieber appear in a Super Bowl TV commercial together for home electronics chain, Best Buy. The 30-second spot — in which both Ozzy and Justin are dressed in futuristic-style black jumpsuits — aired for the first time during the third quarter of the game earlier today (Sunday, February 6). The commercial was shot last month and can be viewed below.

According to a press release for the ad, the commercial aimed to "showcase creativity and humor to millions of football and advertising fans throughout the country."

"We're delighted to have Justin and Ozzy help us tell the Best Buy story," said Drew Panayiotou, senior vice president of U.S. marketing at Best Buy. "We know people have high expectations for these ads, and Justin and Ozzy add a whole new dimension of fun."

Best Buy's marketing supervisor said, "Justin Bieber is the biggest star out there, but that's not why he's in the spot. He symbolically represents something important to the brand message." That message will target a younger demographic, as Best Buy hopes to change its image and evolve as an Internet provider technology expert.

One insider estimates that Bieber made at least $1 million for the ad.

Check out photos from the shoot at DailyMail.co.uk.


Posted in: News


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