After more than a decade in digital publishing, online magazine Blistering.com is set to sunset. In its place will be a new business-to-business web site that provides marketing technology and services to record labels, artists, and entertainment-related companies. The first brand to launch under the Blistering.com umbrella will be Blistering Rich Media, a line of interactive multimedia banner ads capable to streaming music, video, and more.
Blistering.com's editor-in-chief David E. Gehlke had this to say: "Blistering.com was able to remain a viable entity for over 15 years, and for that, I am most proud. Even though the site is undergoing a transition, I am thankful for the opportunity to run it, and look forward to new, exciting endeavors down the road."
Robert Cotter, the founder and owner of Blistering.com, released the following statement: "The web was very different in '97 and '98. Well before the rise of social networks, smartphones, mass blogging and digital music distribution, I saw an incredible chance to help push the music industry forward in my own little way. And it had to be about heavy music. Blistering.com was my path. We catered to hundreds of thousands of metal fans over the years and have published tens of thousands of reviews, features, and photographs.
Full disclosure: Robert Cotter is the current-CEO of Blistering Rich Media and Fixion Media, an advertising network that represents BLABBERMOUTH.NET exclusively.