Since the spring, NIGHTWISH's singer, the Dutch soprano Floor Jansen, has lent her face to Kalevala Koru jewelry. Now the collaboration is being taken one step further with the launch of the jewelry collection Evolution Series By Nightwish, created together with the band.
"In spring, Floor Jansen became the wonderful face of our jewelry and now the cooperation is expanding into the NIGHTWISH collection," says Kalevala Koru CEO Riitta Huuhtanen. "At Kalevala Koru, we are really happy about this connection. It gives us international visibility with the world's best-known Finnish band."
The new jewelry collection accompanies the theme of the rich diversity of life — as on NIGHTWISH's latest album, "Endless Forms Most Beautiful". It is something that the band's founder, keyboardist Tuomas Holopainen, emphasizes in the collaboration.
"From the start, it was important for the band that when we start to create a jewelry collection it should in some way reflect the theme of our new album," says Tuomas. "The message on the album is associated with the endless variety of all living things on our planet: we are one, made out of the same DNA, of the same matter. It's an extremely beautiful and humbling fact, which we wish to bring out in the album. The same theme is also present in the new jewelry collection."
Huuhtanen is confident that the new collection will be a success.
"NIGHTWISH is a well-known and popular band, both in Finland and internationally," she says. "We are looking forward to see how the fans and the general public will receive the collection."
The Evolution Series By Nightwish collection includes two different silver pendants and a bracelet. The larger pendant has been inspired by the form of the fossil of the ancient marine animal, the ammonite. The smaller pendant echoes the spiral form of DNA.
Launched to shops in mid-October, pre-sale of the jewelry collection started in the official NIGHTWISH shop on August 18, and in Kalevala's online store on September 1. The jewelry collection will also be sold on NIGHTWISH's European tour.
Kalevala Koru Oy is the largest jewelry manufacturer in Finland. All Kalevala jewelry products are manufactured in Finland. The extensive collection includes both timeless classics and modern designers' interpretations.