MOTÖRHEAD's 'Ace Of Spades' Featured In KIA's Soul Turbo Commercial

August 15, 2017

MOTÖRHEAD's classic 1980 song "Ace Of Spades" is featured in a commercial for Kia's new Soul Turbo vehicle. According to MarketingDIVE, the ninety-second spot, which was created by advertising agency David&Goliath, introduces the "turbo hamster" — a super-fast baby version of the popular brand mascot — which escapes the maternity ward at a hospital while nurses frantically scramble to catch it to the tune of "Ace Of Spades". The chase ends with the turbo hamster landing in a Soul Turbo filled with Kia's more familiar, grown-up hamsters.

David&Goliath founder and chairman David Angelo told Adweek that the song choice was both a tribute to MOTÖRHEAD's iconic frontman Lemmy Kilmister, who died in December 2015, and the perfect song to fit the high-speed action of the ad.

"Kia has always had its finger on the pulse of pop culture. And at the center of that is music," he said. "The idea always comes first, but then the job that follows is to take it to the next level with the right piece of music. And having an agency full of music-crazed millennials, many of whom are huge MOTÖRHEAD fans, doesn't hurt either."

The Soul Turbo commercial featuring "Ace Of Spades" made its debut online and in theaters in late June, appearing on twenty-five thousand screens nationwide in National CineMedia and Screenvision movie networks. The campaign is running throughout the summer, supported by social media, and also includes ninety-, sixty-, thirty- and fifteen-second extensions that are running both in theaters and online.

MOTÖRHEAD's most famous song, "Ace Of Spades" was the title track of the band's 1980 album. It went to No. 15 on the U.K. singles chart and became the band's biggest-ever hit, a staple in the rock world.

Find more on Motorhead
  • facebook
  • twitter
  • reddit
  • email

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).