As MÖTLEY CRÜE's farewell tour gets underway, Tommy Lee isn't just causing fans to leap from their seats ― he's causing them to look under them. In an innovative way to engage his fans in an issue close to his heart, Tommy hosted a scavenger hunt at the band's show near SeaWorld San Diego. Following clues that Tommy tweeted, fans tried to find a "SeaWorld Kills" T-shirt hidden by his friends at PETA. The fan who found the shirt won backstage passes to meet Tommy and celebrated his win by tweeting a picture of the shirt.
"In addition to the buzz generated at the show, Tommy's half-million Twitter followers all learned about the cruel treatment and confinement of orcas at SeaWorld, which is a huge boost to our campaign," says PETA Senior Vice President Dan Mathews.
Here is an example of Tommy's strongly worded tweets. A PETA blog post about the unique blitz can be read here.
Tommy and PETA will conduct similar scavenger hunts at MÖTLEY CRÜE shows near SeaWorld parks in Texas and Florida.
Southwest Airlines last week ended a 25-year partnership with SeaWorld following a petition signed by 30,000 people to "stop promoting SeaWorld animal cruelty."
SeaWorld has been losing favor with the public ever since the documentary "Blackfish" — starring a quartet of former SeaWorld employees — raised questions about the marine park's treatment of its animals and the safety of its staff.
In 2010, Lee fired off a letter to SeaWorld over its treatment of the 12,000-pound orca named Tilikum which was involved in the death of three people, most recently Dawn Brancheau, a 40-year-old trainer with 16 years of experience at SeaWorld. Lee complained about the way SeaWorld got whale sperm from Tilikum, writing, "We know from SeaWorld's own director of safety (as well as videos on the web) that the way you get his sperm is by having someone get into the pool and masturbate him with a cow's vagina filled with hot water.
"Even in my wildest days with MOTLEY CRUE, I never could've imagined something so sick and twisted."