METALLICA's 2013 IMAX 3D concert film, "Metallica Through The Never", won the "Best 3D Documentary" award at the International 3D & Advanced Imaging Society's fifth annual Creative Arts Awards Tuesday night, January 28 on the Warner Brothers lot in Burbank, California.
METALLICA drummer Lars Ulrich and bassist Robert Trujillo accepted the award in person, with Lars telling the the crowd of 250 in his acceptance speech: "Four years ago, when we got this idea — we had no idea what this move would be — other than we knew that it was going to be in 3D."
A short clip of Ulrich's speech can be seen below.
"Metallica Through The Never" arrived on DVD, Blu-ray, 3D Blu-ray, video on demand and digital on Tuesday (January 28) through the band's own Blackened Recordings label. The $18 million film, which combined concert footage with a fictional narrative, made less than $4 million in its initial U.S. box office run last fall.
Guitarist Kirk Hammett admitted he was disappointed that it didn't do better. "You know, I really, really felt that we had put our all into this movie," he told The Pulse Of Radio. "I mean, we spent a lot of time making it, we spent a lot of time editing it in post-production and making sure that it was exactly what we wanted it to be. We spent a lot of time making sure it sounded up to par with, you know, all our other stuff. And, you know, it's just amazing because other than our fans, no one else was interested in the movie. [laughs]."
Ulrich said that making the "Through The Never" movie re-energized METALLICA's creativity, explaining, "[Working on the film] gave us a chance to experience a whole other way of being creative and having a creative outlet. We were very inspired by making that [movie], and now we're energized to make a record. The film was fun, but it's all about the next record."
METALLICA will hit the European festival circuit this summer, with the band's set lists comprised of requests made online by fans attending each date. One slot at each night's show will be reserved for a new tune.