Joe Elliott (DEF LEPPARD), Glenn Hughes (DEEP PURPLE, BLACK COUNTRY COMMUNION), Duff McKagan (GUNS N' ROSES, VELVET REVOLVER), Matt Sorum (GUNS N' ROSES, VELVET REVOLVER), Gilby Clarke (GUNS N' ROSES), Steve Stevens (BILLY IDOL) and Sebastian Bach (SKID ROW) have called for an end to bear bile farming in Asia in a new video produced for Animals Asia.
Bear bile farming sees more than 10,000 bears — mainly moon bears — kept on bile farms in China, and around 2,400 in Vietnam. The bears are milked regularly for their bile, which is used in traditional medicine.
The video below was put together for the charity by Matt Sorum, who was moved to action on finding out about Animals Asia just a few weeks ago.
Animals Asia has named Matt as their newest Ambassador for the United States.
Matt commented: "Watching the Animals Asia movies was a shock and an education for me. I previously had no idea of the issue but felt compelled to do anything I could to help. I was inspired further when I met [Animals Asia founder] Jill [Robinson], and when she later asked me to be the U.S. Ambassador for Animals Asia, I was honored to accept. This is all about those of us in the west standing up, alongside those who inspire positive change in China. We must continue to grow the number of voices in opposition to this cruel, horrific industry."