MASTODON's BRENT HINDS Stars In Parody Ad

MASTODON frontman Brent Hinds has a full plate recording three projects at once, but in a commercial released today his biggest problem is overwhelming hunger pangs.

The ad for Elmyr, an Atlanta bar and restaurant, parodies pharmaceutical commercials in which normal people find prescriptive solutions to live normal lives. Only this version stars a heavily tattooed Hinds as an addled victim of hunger for which Elmyr is the leading cure, and Tom Cheshire, Hinds' friend and collaborator in West End Motel, as the prescribing doctor.

The minute-long commercial to air on television features the multi-talented Hinds finding peace in yogic contortions among other healthy hobbies, and is the latest from the Atlanta-based video makers at Newmerica.

Elmyr has been serving up drinks and fare in the city's Little Five Points area since 1997 and bills itself as the "friend of party" with a cult-like following. Its walls sport pieces by local artists and this video is a collaborative effort between Elmyr and Newmerica to produce a piece of comic art in line with the restaurant's character.

Newmerica is a creative video agency that specializes in producing compelling tailored content for brands, businesses and artists.

The commercial can be seen below.

Tags:

Posted in: News

COMMENTS

To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).