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MÖTLEY CRÜE Bassist Teams Up With BLUBLOCKER For Special NIKKI SIXX Signature Shades

August 2, 2013

It all started by chance. MÖTLEY CRÜE bassist Nikki Sixx was attending an event and noticed his manager wearing a pair of neat looking shades. Sixx borrowed the pair and wouldn't give them back.

"I was blown away with these BluBlocker sunglasses and asked my manager to find the head of the company that makes them. I wanted to share my discovery with my fans," says Sixx.

Sixx's management team contacted Joe Sugarman, founder of the company and a big fan of Sixx. "This was a match made in heaven," says Sugarman. "We plan to create a special style for Sixx and his fans."

"When an artist genuinely loves a product like this, the fans respect the integrity of the partnership," says Lori Lambert, who brokered the deal.

The style Sixx fell in love with was the pair introduced in the '80s on national television. It soon became a major hit with BluBlocker, selling over 20 million pairs throughout the world.

More recently, the BluBlocker Aviator style Sixx selected was the same one that appeared in the hit movie "The Hangover" and worn by Zach Galifianakis and the baby throughout the movie. As a result of the movie and a revival of the aviator look, BluBlocker has been appealing to a young, style savvy audience.

After two months of refining a program for his fans, Sixx will be offering a special package of his favorite pair in a special Nikki Sixx collector's box along with a carrying case and special insert and message to his fans. The first 200 purchasers of the style will also receive a signed autograph. As an added bonus, buyers will receive an exclusive BluBlocker pin and the very popular BluBlocker neck strap. This online exclusive deal started August 1. The Sixx designer model retails for just $49.95. Shop at this location.

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