LORDI: New Masks Unveiled

August 3, 2010

With every new LORDI album comes a brand new look for the Finnish heavy metal monsters and now with the imminent arrival of the band's fifth studio album, "Babez For Breakfast", LORDI has new masks to reveal. This time their costumes, as well as the music on the new album, have a hint of the golden '80s.

The main architect of the costumes and the head of the band, Mr. Lordi, describes the outfits as follows: "The new masks are meaner than the earlier ones. They are also more colorful than before. They have something old, a lot of new, borrowed stuff and even blue! Amen has returned from 'Deadache'-album look back to our first album 'Get Heavy'. Lady Awa has undergone such a fashionable cosmetic surgery, which has made her look younger. Kita is a retrospective of himself and Ox has animalized even more. And I have brought snakes with me."

LORDI's fifth studio album, "Babez For Breakfast", will be released on September 14 in the U.S., September 15 in Europe and on October 27 in Japan. The CD was recorded in early 2010 in Nashville, Tennessee with highly regarded producer Michael Wagener, who has produced albums for artists as varied as OZZY OSBOURNE, ALICE COOPER and JANET JACKSON and mixed METALLICA's classic "Master of Puppets".

Mr. Lordi commented on the new album: "We are very proud of this album. We went back to the basics and beyond. The new material is more rocking and melodic, but we have not forgotten the horror elements, either. As our producer says — each song includes a lot of energy, emotion and entertainment. We are eager to go back on the road and meet our fans with new songs, outfits and tricks!"

The first single from "Babez For Breakfast", "This Is Heavy Metal", will be released digitally on August 10, 2010 and will be available for just .69¢. A LORDI-themed iPhone game entitled Lordi The Game will be released worldwide a day earlier.

LORDI debuted "This Is Heavy Metal" during the band's headlining appearance at this year's Gods of Metal festival, which took place June 25-27 in Torino, Italy.

Fan-filmed video footage of the performance can be viewed below.

Photos of the LORDI concert are available on the Italian news blog Musica Metal.

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