'Led Zeppelin - The Ride' Rocks For The First Time; Video Available

December 1, 2007

According to ThrillNetwork.com, Discovery Myrtle Beach — the web site that has brought official updates on the construction of the new Hard Rock Park in South Carolina — has posted what looks to be the first test run of the new "Led Zeppelin - The Ride" roller coaster.

The 150-foot tall Bolliger & Mabillard-built looping coaster traversed its course without any issues, but did seem a bit sluggish in spots. Though many coasters are slower their first runs until they get broken in.

Watch the video below.

"This coaster is so high; I'm sure we're waking up a few pilots," Steven Goodwin, Hard Rock Park CEO, previously joked. "I swear I've seen a couple of planes take notice already, not to mention the drivers on Rt. 501."

Easily viewed as far away as the three highway bridges that surround the Park, Led Zeppelin - The Ride will tower more than 150 feet into the sky (15 stories tall),serving as a landmark that will help travelers pinpoint Hard Rock Park whether arriving by air or land. The ride is most notable for the iconic relationship with band members Jimmy Page, Robert Plant and John Paul Jones, who have contributed to all aspects of Led Zeppelin - The Ride, including the ride's name, logo and overall look and feel of the vehicles.

Located in the Park's Rock & Roll Heaven zone, the signature steel roller coaster will thrill riders with a six-and-a-half minute experience, partially over water. Reaching speeds of 65 mph, the coaster will boast six breathtaking inversions, the largest of which will be a 120-foot loop. Every moment of the ride, including thrilling drops and loops, is timed to LED ZEPPELIN's hit single "Whole Lotta Love", creating an unprecedented sensory experience and an adrenaline rush rivaled only by a live LED ZEPPELIN concert.

The experience will begin in a huge silver airship, which is designed to make guests feel as if they are stepping onto the cover of LED ZEPPELIN's debut album. Once inside, band-related murals and props will adorn the walls, while music and videos play throughout the queue, leading to a "studio" area where guests will be treated to a moving, multimedia show before climbing aboard the coaster. As the ride begins its initial ascent, excitement will build in time with "Whole Lotta Love", which is pumped into each car, thanks to a high-fidelity on-board audio system.

Hard Rock Park will be an approximately 140-acre theme park boasting more than 40 attractions for rockers of all ages, including roller coasters, shows, children's play areas, restaurants, cafes and retail stores, a multi-purpose live music amphitheatre, and ultra-modern sound system specifically developed for the project, creating a totally immersive full-day experience.

Hard Rock Park is scheduled to open next spring.

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