Just two weeks after the release of "Transgression", FEAR FACTORY and Calvin Records say that they are "right on track" for achieving long-term sales goals. First-week results found the album ranked #3 on active rock's "most added" list, 36 on iTunes' download list, and 45th overall on The Billboard 200 chart.
"We are exactly where we planned to be at this point in the campaign," said Catain. "We came out of the box strong and we plan on continuing this success with a strategic sales and marketing program that will achieve our long-term goals. Too many artists come out blazing their first week then flounder in the subsequent weeks; our objective from the get-go with this album was to build momentum throughout the entire campaign."
One of the ways that they plan to achieve this is through several comprehensive programs like their value-added retail campaign that offers each market- segment tools to keep sales moving throughout the coming weeks. Mass merchants were offered special pricing for their consumers and the "big box" stores received exclusive content like unreleased songs and competitive pricing for their shoppers. The chain stores were given value added items like signed booklets and posters while the independents were offered a bonus CD and FEAR FACTORY apparel.
Calvin Records also turned to several online initiatives like offering consumers who purchased the CD version of "Transgression" exclusive video and audio content via a secret website only accessible by inserting the CD into a computer connected to the Internet to enhance product sales.
"Transgression" was released August 23 through Calvin Records, an imprint of Liquid 8 designed just for the band and other upcoming metal acts. The record, which has sold 26,000 copies in the United States so far (according to Nielsen SoundScan), includes 11 songs, all produced by Toby Wright (ALICE IN CHAINS, KORN, METALLICA). FEAR FACTORY's last CD, "Archetype", sold 32,000 copies in its first week of release back in April 2004 to enter the Billboard chart at No. 30.