KISS will perform at the 88th annual Macy's Thanksgiving Day Parade, which will take place on Thanksgiving Day, November 27, and air on NBC.
The special performance by KISS — which was secured by the band's brand management company, Epic Rights — will be led by more than 600 cheerleaders from around the country, paying tribute to the band with a rocking KISS medley.
The 88th edition of America's favorite holiday tradition will begin at 9:00 a.m, ready to entertain more than 3.5 million spectators lining the streets of Manhattan and more than 50 million viewers nationwide.
"Macy's Thanksgiving Day Parade is the most popular and visually spectacular holiday parade in America, and there is no doubt that KISS, unequalled in the world of concert performance, will deliver stunning theatrics at the Parade," said Juli Boylan-Riddles, EVP of global strategic partnerships and licensing.
KISS leaders Gene Simmons and Paul Stanley jointly stated: "2014 has been a banner year for us and participating in one of the country's most beloved events caps off what has truly been a spectacular 40th anniversary. We can't wait to rock the Big Apple with our fans on Thanksgiving."
The cast of the NBC's "Today Show" will host the broadcast, which will also feature Sting, Meghan Trainor, Idina Menzel, Nick Jonas, the cast of "Sesame Street" and actress Quevenzhane Wallis, with Philadelphia's Taney Dragons and their star pitcher, 13-year-old Mo'Ne Davis, kicking things off.