Indonesia/Canada-based experimental/progressive artist KEKAL and the Abington, Maryland-based progressive rock band ORPHAN PROJECT are the first two projects to align themselves with NePlusUltra Music, a new merchandising company "specializing in experimental marketing strategies that defy those of the current music industry trends," according to a press release. "Unlike that of competing music related companies, NePlusUltra Music's main focus is releasing a product that is much more than 'just' a compact disc, it is about giving the music lover an entire package at an extremely reasonable price."
All NePlusUltra Music releases are being made available as follows:
1. A low-priced combo of a high quality T-shirt, sticker, and compact disc, with a retail price of roughly $19.99 (The compact disc is free).
2. A low-priced high quality compact disc package (none of those boring 4 panel hack jobs), with a retail price of roughly $7.99.
3. A pay-what-you-want digital download of a minimum of 75% of the entire album.
4. A low-priced digital download of the entire album.
KEKAL's seventh album, "Audible Minority", will be released this December. The first pressing of compact disc will be a special digipack release that will be hand numbered and limited to 777 units in honor of this landmark occasion.
For more information, visit www.neplusultramusic.com.