The Sanctuary Group said Monday it has acquired the Trinifold Group, which handles such acts as JUDAS PRIEST, THE WHO, OPERABABES and LED ZEPPELIN alumni Jimmy Page and Robert Plant. The Sanctuary Group, which earlier this year bought music company Air Edel, has diverse activities including records, music publishing, film and TV production and artist management. The deal involves an upfront payment of £8 million ($12.5 million) with a possible further £13 million ($20.35 million) due dependent upon significant performance levels over the next 10 years. Trinifold is run by Bill Curbishley, long-term manager of THE WHO, and partner Robert Rosenberg, who will both remain with the company.
Rod Smallwood, Chairman of Sanctuary Artist Management, commented: "I have known Bill for many years and it's great to welcome him to Sanctuary. The quality and reputation of Bill and his team and the artists they represent brings a lot to Sanctuary and we, like Bill, understand the value of loyalty to our acts and the importance of long term focus, imagination and consistency for an act's career. This is a major step in the continuing process of enhancing Sanctuary's position as one of the world's top management companies and Bill's assistance in this will be invaluable. We will also welcome the expertise of Bill and his team in other areas of the Sanctuary Group, including Sanctuary Visual Entertainment, where we have developed a fast growing catalogue of quality music DVDs and television programmes."
Bill Curbishley added: "The way Sanctuary operates shows that music can remain a profitable business and that if the acts are properly looked after and allowed to flourish creatively the fans will get the music they want. Trinifold has always been a very artist friendly company and this is also very much the Sanctuary way. I felt that this was the environment in which I wanted to continue my career and I am very pleased to be working within Sanctuary and fully utilizing everything the company has to offer to enhance the careers of our artists and the advantages that economies of scale and specialized worldwide back up can bring. All this while still retaining our independent image and day to day activities."
Sanctuary Artist Management's current roster includes GUNS N' ROSES, IRON MAIDEN, JIMMY PAGE, JUDAS PRIEST, MURDERDOLLS, ROBERT PLANT, and THE WHO.