JIMI HENDRIX, ACE FREHLEY Guitars To Be Moved As Part of HARD ROCK's 'Top Of The Rock' Program

November 5, 2004

Hard Rock International, one of the most globally-recognized music, entertainment and dining brands, with a network of 117 signature Hard Rock Cafes in 45 countries, has selected Panalpina Inc., one of the world's leading forwarding and logistics service providers, to move guitars once played by rock 'n' roll legends Jimi Hendrix and KISS guitarist Ace Frehley, as part of its "Top of the Rock" awards program. The guitars will be on display in top performing Hard Rock Cafes throughout the world.

Panalpina, which launched a U.S. domestic service earlier this year, was chosen by the Hard Rock Cafe for its service, capabilities, reliability, and security. "Hard Rock owns the world's largest collection of music memorabilia and its safe and secure transport is a priority," said Brian Siemienas, Director of Marketing for Hard Rock International. "We are thrilled that Panalpina will help us ensure that these priceless pieces of music memorabilia are protected. Their U.S. domestic service enables us to use one provider globally throughout our promotional tour."

"We are excited to be a part of this unique Hard Rock Cafe awards program," said Cary Dittmann, Executive Vice President of Sales and Marketing for Panalpina North America. "Our U.S. domestic service strengthens our ability to satisfy the needs of our customers, such as Hard Rock Cafe, by providing them with a one-stop service."

The two prized pieces of memorabilia from Hard Rock Cafe's collection, Jimi Hendrix's white Gibson SG played during his 1969 appearance on the "Dick Cavett Show" and Ace Frehley's specially designed signature series Gibson Les Paul smoking guitar are transported using special hard case roadie boxes. The items have been displayed in the Hard Rock Cafes in Dubai and Boston to kick off the "Top of the Rock" awards program.

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