IRON MAIDEN Singer Speaks At 'Entrepreneurs Wales 2012'

IRON MAIDEN singer Bruce Dickinson was one of the featured speakers earlier today (Wednesday, November 14) at the Entrepreneurs Wales 2012 event at Cardiff's City Hall, a one-day conference designed by entrepreneurs for entrepreneurs looking to start, develop and grow their business. Dickinson addressed the conference on inspiring entrepreneurship in Wales.

According to, Dickinson urged delegates to make their businesses something their customers could not live without.

"The key thing is to figure out how to make yourself invaluable — to be the ultimate virus — to get into the system, a corporate, or somebody's head and become indispensable," he said. "They can't do it without you because you have invented some widget or some software or because you are who you are."

Dickinson, who is also a commercial pilot, entrepreneur and international fencer, talked about the parallels between his music and business careers, saying, "You have to make music because that gives you the moral authority to play live, but everybody is going to steal it or get it for a fraction of what it was worth. It makes it a little more tedious — the music is free, but the T-shirt now costs you 100 bucks."

"Everything about being an entrepreneur is about the customer," he added. "If I turn the word 'fan' into 'customer,' that's not a bad customer satisfaction rating, is it?

"Are all your customers fans of what you do? Apple have got fans — people who believe their little devices are a pathway to a better tomorrow. To turn your customers into fans you really have to target them and know exactly who they are and what you are going to deliver for them that is different to everybody else."

Read more from


Posted in: News


To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appears next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@) with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).